Oh My Strawberry | Meta Ads Campaign Brief

📊 Executive Summary

$2.6M

Raise Target

$10.6M

Valuation Cap

$50K

Minimum

                Goal: Drive qualified accredited investor registrations for SAFE round

                Target: Singapore HNWIs, agritech/ESG investors, ex-corporate entrepreneurs

                Budget: S$8K-12K (test) → S$15K-20K (optimize) → S$40K-60K (scale)

🎯 Campaign Themes

1. "The Impossible Berry"

Hook: Pride & exclusivity — being part of something that shouldn't exist

Headline: "Singapore's First Strawberry. Finally."

Visual: Split-screen: wilted import vs. pristine vertical farm

2. "Taste the Revolution"

Hook: Sensory superiority — tasting the objectively better product

Headline: "The strawberry that beat $40/kg imports"

Visual: Slow-motion slice + blind taste test reactions

3. "Own the Supply Chain"

Hook: Strategic positioning — seeing what others miss

Headline: "Vertical integration isn't just efficient. It's inevitable."

Visual: Infographic: complex import web → single elegant line

4. "The Team That Wins"

Hook: Confidence in execution — betting on proven winners

Headline: "Ex-Coca-Cola. Ex-KFC. Ex-Unilever. Now farming."

Visual: Editorial team portraits with pedigree overlays

5. "The Last Strawberry Farm"

Hook: Legacy & impact — building something that outlasts

Headline: "Some investments print returns. Others plant forests."

Visual: Night aerial + multi-generational tasting moments

✍️ Headline Bank (20 Options)

Category	Headlines
FOMO	Allocation Filling Fast \| Don't Miss This Round \| Private Round Access
Authority	Ex-Coca-Cola Leaders Building Future \| 60+ Years Scaling Experience
ROI	$10.6M Cap. $18M Pipeline \| 6 LOIs. Proven Tech. \| 45x Yield
Mission	Food Security Starts Here \| 5M kg Imported. 0 Local. Until Now.
Exclusivity	Qualified Investors Only \| By Invitation Only \| $50K Minimum

🎬 Reel Hooks (First 3 Seconds)

"This strawberry flew 9,000 km. It shows." + bruised berry
"Singapore imports 5 million kg. Zero are local." + cargo plane
"We built robots to do what Singapore said was impossible."
"Ex-Coca-Cola, ex-KFC, now... strawberry farmers?"
"The $18M opportunity hiding in plain sight 🍓"
"Winner: Oh My Strawberry. Loser: $40/kg imports."
"45x the yield. 365 days. Zero pesticides."
"6 retailers signed LOIs. Round filling fast."

💰 Budget Framework

Phase	Duration	Budget	Focus
Test	Weeks 1-2	S$8K-12K	Creative testing
Optimize	Weeks 3-4	S$15K-20K	Scale winners
Scale	Weeks 5-8	S$40K-60K	Full deployment

Scaling Triggers: CTR >2.5%, CPIC 8%

🎯 Audience Segments

Singapore Accredited Investors — 45K-80K reach
Agritech & ESG Investors — 25K-40K reach
Ex-Corporate Entrepreneurs — 35K-55K reach
Family Offices — 8K-15K reach
SEA Expansion Network — 65K-120K reach

🧪 A/B Test Priority

Test	Variable
1	Problem vs. Opportunity framing
2	$50K minimum visibility
3	Body copy length (short vs. long)
4	Revenue vs. Team social proof
5	CTA button copy (soft vs. direct)

✅ Pre-Launch Checklist

Pixel installed & firing

CAPI server-side events

Landing pages mobile-optimized

Lead forms tested

Calendly integration

Creative assets approved

UTM parameters mapped

Budget caps in place

🍓 Oh My Strawberry